Cross Point Repositioning

With over 1M SF of office space, Cross Point an existing property in Lowell, MA, formerly known as the Wang Building. To reposition and change the perception from a tired building to a new workplace campus community, LLM Design developed a strong brand mark and memorable visual components. The new Cross Point brand embodies the transformation of the property and exhibits a connected, interactive, and energetic feel. The vibrant color of yellow-orange is interrupted by intersecting lines suggesting a dynamic network. The graphic shape is similar to a map marker implying “You are here”.

We are designing a clear wayfinding system that begins with a monumental front gate and parking lot signage to fun campus graphics throughout the interior amenity spaces.

Tags: Architecture, Design, Environmental Design

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