With over 1M SF of office space, Cross Point an existing property in Lowell, MA, formerly known as the Wang Building. To reposition and change the perception from a tired building to a new workplace campus community, LLM Design developed a strong brand mark and memorable visual components. The new Cross Point brand embodies the transformation of the property and exhibits a connected, interactive, and energetic feel. The vibrant color of yellow-orange is interrupted by intersecting lines suggesting a dynamic network. The graphic shape is similar to a map marker implying “You are here”.
We are designing a clear wayfinding system that begins with a monumental front gate and parking lot signage to fun campus graphics throughout the interior amenity spaces.
Tags: Architecture, Design, Environmental Design