Wit’s End, located in the eclectic neighborhood of Cambridge’s Inman Square, is a new restaurant bar that embodies cool and cultivates conversation. LLM helped the new owner to realize his vision through branding, identity, website and menus, space design, and environmental graphics. We created texture from game pieces, color from cultural icons, and material with humor. A custom wood table inlaid with game boards spans the upper floor with the lower bar area, physically connecting two challenging heights. LLM delivered a complete branded experience that welcomes both the tourist and bar regular, who might soon be in a friendly debate about which was the best horror movie of all time.
Tags: Architecture, Branding, Design, Environmental Design